Heal the World

FIVE BELIEFS

Five beliefs behind the championship.

Skill, ideas, outreach and connection. Each one opens up new possibilities for the massage industry.

01

Energise the industry

We hold an international championship where practitioners, schools and companies meet, bringing fresh energy to the industry.

02

Create reasons to sharpen skills

Competitors confront their own technique and learn from others. Taking on the championship becomes a chance to rethink everyday practice and grow.

03

Discover new ideas

Exposure to the many techniques gathered from Japan and around the world sparks new approaches and combinations.

04

Share the appeal of massage

We show the world the techniques developed across body care, relaxation, beauty and more, and the people who practise them.

05

Connect across borders and disciplines

Practitioners, judges and companies who would rarely meet get to know each other, creating the starting point for new learning, work and joint projects.

WHY THIS CHAMPIONSHIP MATTERS

When practitioners grow, the industry grows.

What they learn at the championship reaches their daily practice and their clients.

01

Create a stage for challenge

Practitioners show their skills and gain feedback and learning.

02

Skills develop

They take techniques and ideas from around the world back to their own practice.

03

Clients benefit

Better treatments and more satisfying experiences.

04

The industry advances

The value of skill and people is recognised, inspiring the next challenge.

OUR JOURNEY

From Japan to Asia, and on to the world.

Event by event, we have built a place where skills gather and people connect.

JMC 20232023

Japan Massage
Championship

Japan championship held at Yoyogi National Gymnasium

2,000 visitors

AMC 20242024

Asia Massage
Championship

Asian championship held in Japan

2,400 visitors

MCWT 20252025

Massage Championship
World Tour

A championship connected to the world, held in Japan

3,222 visitors

AMC 20262026

Asia Massage
Championship

Held at Yoyogi National Gymnasium, Second Gymnasium

3,700 visitors

Figures are visitor numbers for each year. 2026 figures are as published on the official website (around 3,700 visitors and 463 entries).

THE PEOPLE BEHIND AMC

Bringing international experience to a stage in Japan.

International Therapy Association (general incorporated association)

Takuto Kawakami

The organiser behind the championship's vision, "Heal the World"

Won the international division of the world therapist championship in Paris, France, in 2019. He has also competed at the world massage championship in Denmark, experiencing world-class technique and judging first-hand.

He is turning that experience of international technique, judging and exchange into a chance for people in Japan to compete too, creating a stage where those honing their skills come together and inspire one another.

The association, judges, organisers and supporters each bring their expertise to make the championship happen.

SIX DISCIPLINES

Many techniques, one stage.

The competition brings you face to face with techniques and ideas you rarely get to see.

01 Oil

Aromatherapy, lymphatic drainage, Swedish, lomi lomi, Balinese, Esalen and more.

02 Body Care (Stretch)

Seitai, sports massage, deep tissue, stretching, shiatsu and more: many approaches to the body.

03 Facial

Facial, head, décolleté, face lifting, face contouring, gua sha and more: specialist beauty and care.

04 Traditional Thai

Chiang Mai style, Bangkok style, dynamic Thai, warrior Thai, Wu Thai and more.

05 Freestyle Western

Treatments that freely combine Western methods such as Swedish, deep tissue, bodywork and tools.

06 Freestyle Eastern

Treatments that combine Eastern methods such as shiatsu, Thai massage, tuina, Ayurveda, reflexology and cupping.

The six divisions reflect the structure in the original materials. We will update the official 2027 divisions and rules once confirmed. Photos from the AMC 2026 and MCWT 2025 competitions

PARTNER WITH THE INDUSTRY

The practitioners you want to reach are all here.

A chance to show what makes your company special to people who come to learn and to find good products.

Meet people deeply invested in their practice.

Practitioners keen to sharpen their skills, salon owners growing their services, schools sharing learning: the championship is where these motivated people come together.

Share your story with the people who use your products.

Why did you create your product? Which real-world problems does it solve? Through displays, demonstrations and conversation, you can share the story that specifications alone can't tell.

Where learning leads to business.

Turn the interest generated at the championship into hands-on experiences on the spot and follow-up conversations. We combine touchpoints to suit your goals.

FOR COMPANIES & MANUFACTURERS

Five things companies can do as supporters.

Get your products known, let people try them, and open the door to the next conversation.

01

Be seen as a brand that supports the industry

Supporting the championship shows that you back practitioners' ambitions and the development of their craft, and communicates the thinking behind your products and services.

02

Talk directly to users and let them try

Demos at your booth, how-to explanations, adoption consultations. Hear real users' questions and reactions, and turn them into sales leads and product insights.

03

Support the competition by providing prizes

Provide prizes for winners and placers to encourage people honing their skills, and introduce your brand during the awards and related announcements.

04

Connect with judges and insiders

Conversations with experts from Japan and abroad, and with other supporters, can lead to referrals, partnerships and joint projects.

05

Build an ongoing relationship

Through year-round activities and the next championship, we help you build lasting relationships with practitioners rather than a one-off encounter.

Available benefits, fees for networking events and the scope of priority for the next championship depend on your plan and contract terms.

FOR SCHOOLS & COMPANIES

Five things schools and companies can do.

Show practitioners who want to learn what makes your technique and teaching special.

01

Share your approach to technique and teaching

Who do you want to train, and what matters most in your treatments? Introductions and outreach at the championship let your school or company's character come through.

02

Demonstrate your technique and let people experience it

Demonstrate your hands-on techniques at workshops or your booth. Let people feel what makes them distinctive, and open conversations about courses, salon visits and recruitment.

03

Share your vision from the stage

Talks and technique performances give you dedicated time to present your expertise and your work.

04

Reach people beyond the venue

Combine eligible channels such as YouTube, the online summit and the official LINE account to reach people you couldn't meet on the day.

05

Grow your industry network

Turn connections with judges, peers and companies into learning, collaboration and continued participation in the next championship.

See the plan comparison for eligibility for talks, broadcasts and more. Being a supporter does not guarantee appointment as a judge.

PR 01 / BOOTH EXPERIENCE

Let people try your products at your booth.

Offer product trials, sales and adoption consultations on the spot.

01

Try it on the spot

Visitors can see your products and check how they feel and how to use them.

02

Handle adoption and purchase enquiries

Your staff can explain pricing, usage and after-sales support in person.

03

Hear from users

Use practitioners' questions and requests to improve your products and marketing.

Booth dimensions, locations, set-up and payment terms for sales in 2027 will be confirmed after checking with the venue. Booth plans and numbers of places are being cross-checked.

PR 02 / ONLINE SUMMIT

Showcase your products and techniques online.

Speaking at the joint summit lets you reach practitioners who can't come to the venue.

Present your expertise in depth.

Your thinking on technique, the story behind your product development, how you tackle real-world challenges: online talks and features take your strengths to practitioners across Japan.

Each network becomes a new point of contact.

As each company invites its own customers and followers, you reach audiences beyond your usual channels. It is also a chance to build ties between supporters.

5,000

Online registrations
March 2026, for reference

In 2027 this is planned for Platinum and above. Dates and format are being finalised. Registrations are not the same as actual viewers or business meetings.

PR 03 / MAIN STAGE

Demonstrate your techniques and products on stage.

Explain how to use your products and what makes them stand out, directly to a large audience.

01

Show by demonstrating

Show techniques and usage that are hard to convey in words alone.

02

Explain the key features

Take dedicated time to share your brand's vision and what's good about your products.

03

Guide people to your booth

Direct interested visitors to try, buy or talk to you.

PR 05 / WORKSHOP

Show what your technique can do in hands-on sessions.

Demonstrate, let people try, and open conversations about your courses or company.

01

Demonstrate the technique

Instructors' demonstrations convey the features and thinking behind the technique.

02

Let people try it for themselves

Participants try it out and ask the instructor questions directly.

03

Introduce your courses and company

Point those who want to learn more to your next course or enquiry desk.

Supporter PR | Listings and handouts

Send visitors home with your company information and samples.

Turn encounters at the venue into later purchases, course sign-ups and enquiries.

AMC | Official websitePARTNER

Your logo and profile

Official website and programme

Introduce your company, products and services, with a gateway to more information.

Product and course informationFeatures, usage, contact

Get your flyers into visitors' hands

Visitors take your materials home, leading to enquiries later.

Your
sampleHow to
use it

Hand out product samples

Let people try the real thing and discover how it feels and what makes it special.

Illustrations show how distribution and listings work. Flyers and samples are available on different plans. Quantities and distribution methods will be confirmed before the event. Pre-packaged samples are fine. Tastings of food or drink require a public health permit, so we ask you to avoid them in principle.

Supporter PR | Online outreach

Featured in videos and on LINE before and after the championship.

Reach people you couldn't meet at the venue with your products and techniques.

YouTube

Introduce products and techniques on video

Demonstrations and explanations show in detail how to use them.

Listing mock-up

Official LINE

Product information, delivered directly

An introduction and a link take readers to more details.

Listing mock-up

Online study sessions

Detailed explanations on screen

Present techniques and products online.

Listing mock-up

Images illustrate how listings work. Eligible channels, number of messages and periods depend on your plan and the 2027 contract terms.

PR 08 / BUSINESS MATCHING

Talk business with experts and companies.

Networking with supporters, judges and championship insiders opens the door to partnerships and referrals.

01

Talk to experts

Discuss real-world challenges and products with judges and championship insiders.

02

Meet potential partners

A starting point for joint projects with schools, salons and manufacturers.

03

Follow up afterwards

Exchange contacts with like-minded people and continue the conversation later.

We will share the 2027 schedule, eligibility and any additional fees once confirmed. Individual deals or partnerships are not guaranteed.

PR 09 / INTERNATIONAL EXCHANGE

Connect directly with practitioners from overseas.

Mingle with participants from Japan and abroad at the post-championship party.

01

Connect across borders

Share a table with practitioners and insiders from Japan and abroad.

02

Introduce yourself and your brand

Talking about the championship and your daily work makes introductions feel natural.

03

Build lasting relationships

Meet people who could lead to future learning, referrals and joint projects.

We will update the 2027 event details, numbers and fees once confirmed. Past participation does not guarantee a place next time.

PR 10 / YEAR-ROUND PARTNERSHIP

Opportunities to be featured all year round.

With annual support, we propose a plan that builds up touchpoints with practitioners through the events and channels in your contract.

01

Joint Online
Summit

Talks from the organiser, experts and supporters deepen understanding of techniques and brands.

Talks and online features

02

Asia Massage
Championship

On the stage where technical challenges come together, combine hands-on experiences, demonstrations, conversation and networking.

Experiences and business at the championship

03

Wellness
World Summit

A chance for participants with related interests to discover and try your products and techniques.

Hands-on booth

04

Therapists' Year-End Party

Combine networking with practitioners and insiders with handouts and samples.

Networking, features and sampling

The four events summarise the annual programme in the original materials. Whether and in what order they take place in 2027, their dates, what an annual contract covers, and whether benefits can be transferred will be specified once confirmed.

CONTRACT OPTIONS

Choose your plan and contract period.

Choose a supporter rank, then check the annual / non-annual and standard / priority terms.

For comparing contract types only. Sales terms for the four types are being finalised. Monthly payment for annual contracts is under consideration.

GOLD / ACTIVATION IDEA

The Gold plan: get your products known.

Use prize provision, handouts and more to introduce your products.

This is a draft proposal for strengthening Gold, not a commitment to new benefits. It will become an official option once placements, frequency, production responsibilities and costs are agreed. Silver focuses on website and programme listings.

WORKING TOGETHER

We work with you before, during and after the event.

Decide what you want to communicate, then confirm the materials and activities needed.

EVENT OUTLINE

Championship overview and how support works.

We align the championship's purpose with your goals to define the touchpoints and who handles what.